Jakarta (7/7) - To increase business growth and strengthen the distribution of its products in the General Trade channel, in mid-2022 Martha Tilaar Group as a leading cosmetic, skin care and herbal manufacturer in Indonesia, through its business unit, PT Martina Berto Tbk (MBTO) established a distribution partnership with PT Dos Ni Roha (DNR) which is a subsidiary of PT Dosni Roha Indonesia Tbk (DNR Corporation). Both companies are big names with decades of experience in their respective fields. PT Dos Ni Roha gained this trust from its good track record as a leading distribution and logistics service provider in Indonesia for online and offline retail.

Today, July 7, 2022 at Satrio Tower, Jakarta, the agreement is confirmed through the signing of the cooperation agreement by each company's leaders, Gary Tanoesoedibjo as the proxy of Rudijanto Tanoesoedibjo, President Director of PT Dos Ni Roha, who is also the Director of PT Dosni Roha Indonesia Tbk and Commissioner of PT Dos Ni Roha, and Bryan Tilaar as the President Director of PT Martina Berto Tbk, also witnessed by Kilala Tilaar, CEO of Martha Tilaar Group.

In this collaboration, some of PT Martina Berto Tbk's flagship products such as Sariayu Martha Tilaar, Biokos Martha Tilaar, Caring Colors Martha Tilaar, Belia Martha Tilaar and Rudy Hadisuwarno Cosmetics, will be distributed by DNR through its distribution network which includes 32 branches, 14 depots, 61 sub distributors with more than 400.000 potential outlets spread in 463 cities throughout Indonesia targeting General Trade segmentation.

PT Martina Berto Tbk is optimistic that DNR's distribution network and reach can help PT Martina Berto Tbk's products to be distributed more evenly and easily reached by consumers. In addition, DNR as an experienced distributor since 1963 is supported by supply chain management system, inventory control and sales data that is well integrated online from warehouse to customer, so the data needed can be known in real time.

This strategic partnership between PT Martina Berto Tbk and DNR is aiming for 135 billion business potential in the first year.  PT Martina Berto Tbk targets its product distribution growth in general trade 65% on average in Semester 2 in 2022.

"We are optimistic that this partnership with PT Dos Ni Roha will help us to increase our general trade business growth sustainably every year. With 59 years of distribution experience and the support of PT Dos Ni Roha's technology system and infrastructure, we hope PT Martina Berto Tbk's products can be distributed more widely and evenly, and can reach the end-users at the lower level massively," said Bryan Tilaar, President Director of PT Martina Berto Tbk.

"This collaboration will be a strong synergy. DNR's distribution service is equipped with supply chain management system, inventory control and integrated sales data so it can optimize the distribution process," said Gary Tanoesoedibjo, Director of PT Dosni Roha Indonesia, Tbk and Commissioner of PT Dos Ni Roha.

"We believe, supported by good retail distribution channel that spread all over Indonesia, and with more than 400 thousand outlets network that we reach, PT Dos Ni Roha is able to distribute and market PT Martina Berto Tbk's flagship products with the right target. This collaboration will surely be an added value to PT Dos Ni Roha's business, especially in terms of adding our portfolio," he added.

PT Martina Berto Tbk and DNR are optimistic to take the opportunity of the post-pandemic cosmetic market. Kilala Tilaar, CEO of Martha Tilaar Group added, "With selling point, capability, and decades of experience that each company has, I'm sure this synergy can work well to take advantage of market opportunity and answer the challenge of dynamic distribution business landscape along with customer behavior change and technology change."